Why should I spend money on outdated business cards? Can’t someone just “google” my business? I have all my contact info on my website, isn’t that enough? Are business cards relevant anymore?
You’re right, someone can just “google” your business and access all the contact information you have listed. But business cards can be used for so much more than just handing out your contact information.
Here are the top 5 reasons why business cards are still relevant.
Reason 1: Memory
Business cards help someone remember they were interested in your product or service. They’ll also connect to the memory of meeting you or viewing your work. Coming across a business card I stashed in my purse reminds me that I wanted to look up that cool print shop or jewelry maker.
Reason 2: Connections
When you meet someone and they ask if you have a business card (it happens more than you think) it helps you look professional and prepared when you can hand them one.
Reason 3: Branding
Everyone loves La Croix, right? (Personally we’re a Waterloo household!) Sparkling water with fruit essence. YUM! Business cards are the essence of your business. They contain important information and showcase your logo and brand colors. It’s like a mini resume. They allow potential clients to get a sense of who you are, what you have to offer, and what they can expect when working with you. Is your business casual and whimsical or polished and minimal?
Reason 4: Events and Discounts
You aren’t limited to only putting your contact information on your card. You can put upcoming events or discount codes on them too. As a result, this will incentify people to check out your site and make them curious about what else you have to offer.
Reason 5: Spelling
This one seems silly, but if your business has a unique name or spelling of a common word, handing someone a card with the correct spelling will increase your chances of them looking you up. If I can’t remember how to spell the name of your business I may not take the time to try and figure it out.
Your business cards don’t have to be expensive, you can even print them yourself. If you do want to get them printed professionally, here are some great options: