Hey Etsy Seller!
Are you ready to get your own website but you’re not sure which platform is right for you? You’re in the right place. I’m going to break down the top two website platforms for Etsy shop owners.
WordPress + Woocommerce is my number one pick for several reasons: it is cost-effective, it can two-way sync with your Etsy shop, it has professional features, and it is the most customizable of any platform.
WordPress and Woocommerce are free. What you pay for is hosting. Depending on what host you choose, you can pay as little as $2.95/month for hosting. You’ll also potentially pay for plugins that offer extra customizations for your site. These can be between $29-$199/year with most at $49-$99/year. There are also tons of free plugins to enhance your site.
Woocommerce can two-way sync with your Etsy shop using a plugin called OmniWP. If someone buys an item from your Etsy shop or your eCommerce site, your stock will update. OmniWP will even migrate your listings and reviews to your eCommerce site. This is especially powerful if you’re a larger shop with lots of listings.
WordPress + Woocommerce does have a learning curve. Because it is so customizable, the options can be overwhelming, but that also means you can do anything. It is designed to be user-friendly so you’ll be able to pick it up quickly with a little learning. There is also a large community so it is almost certain someone has written an answer to the question you have.
Option #2: Shopify
User-friendly rating: Easy
Customizable Rating: Medium
Shopify is my number two pick since it integrates with Etsy, but not as well as Woocommerce. Shopify is an all-in-one solution with tons of features built specifically for eCommerce. It is potentially more expensive than WordPress + Woocommerce (subscriptions start at $29/month) but if you want to keep everything all in one place, this is a great choice. Shopify also has paid and free plugins that offer extra customization for your store. The paid plugins range from $7.99-29.99/month.
Shopify has a one-way sync option with Etsy using an app called Etsify. This app will import your listings and reviews into your Shopify store. It will not continuously update so you’ll still have to keep up with your inventory. This makes setting up your new site easy but adds an extra step for maintaining it.
Shopify is intuitive and will walk you through setting up your shop. It is customizable and offers discounts for shipping and payment processing depending on your subscription level. It is less customizable than Woocommerce, but this isn’t a bad thing. It may make it easier to set up your shop, especially if you’re doing it yourself.
Both options will enable you to have an eCommerce site to showcase your products. WordPress + Woocommerce is a great option for someone looking for professional features and high customization. Shopify is a great option for someone looking for a quick start and a less-customizable but more streamlined process.